Ross Networking Consultants, Inc.
Social Media Marketing

Social Media Marketing

What is Social Media Marketing?

According to Wikipedia Social media marketing usually centers around efforts to create content that attracts attention, generates online conversations, and encourages readers to share it within their social networks. The message spreads between users and resonates because it is coming from a trusted source, as opposed to the company or brand. Through social media marketing, organizations increase their brand awareness and facilitate conversations with the customer.

Social media marketing is therefore, basically an effort to humanize a company or brand by encouraging customers and prospective customers to engage, thus driving loyalty and preference.

Social Logos

Why Social Media for Your Business?

An important reason to integrate social media into your business is the continuous growth experienced by social network platforms. Facebook announced 845 million registered users in December 2011. Twitter confirmed 145 million users on its network in March 2012. LinkedIn announced it has over 150 million members as of February 2012. These are huge and rapidly growing networks which can help you reach millions of potential customers.

It becomes apparent to ensure that your company or brand has an outpost in these huge networks where your businesses’ target audience socializes. It is also rapidly becoming the norm for consumers to take their purchasing process online and if your business or brand is not present where the consumer is, you stand to lose out.

How we implement Social Media Marketing for Your Business

There are those who think that if they have a Facebook page and Twitter account, they have successfully employed Social Media for their business. We recommend a more practical strategy. Our strategy consists of several key steps that include:

The Total Package

Social media/networking is currently the rage with individuals and businesses of all sizes getting on board. These networks are growing at phenomenal rates and are attracting new users to their already huge member base. It is not enough to just use these networks for personal use to connect with friends. You must incorporate these tools into your marketing strategy or risk losing potential customers to other firms that do.